ZK77 Privacy Policy – How We Protect Your Personal Data

1 Who We Are

ZK77 operates the online betting and casino platform accessible at zk77.im. For the purposes of this Privacy Policy, ZK77 is the data controller — meaning we are responsible for deciding how your personal data is collected, processed, and stored.

This Privacy Policy applies to all data processing activities connected with your use of ZK77, including account registration, deposits and withdrawals, betting activity, customer support interactions, and any marketing communications you receive from us. It covers all ZK77 products: cricket betting, football betting, virtual sports, baccarat, jackpot slots, and the ZK77 VIP Club.

If you have any questions about how ZK77 handles your personal data, you can contact our data team at any time at support@zk77.im. We respond to all data-related enquiries within 14 business days.

2 Data We Collect

ZK77 collects personal data from you in several ways during your use of the platform. The following table sets out what we collect and the context in which we collect it:

ZK77 only collects data that is genuinely necessary for the purposes described in this policy. We do not collect sensitive personal data beyond what is required for identity verification and responsible gaming compliance.

3 Why We Collect It

Every piece of data ZK77 collects has a specific, legitimate purpose. Here is a plain-language explanation of why we collect each category of information from Pakistani players:

• Identity Data: To verify that you are who you say you are, that you are over 18, and that your account belongs to a real, unique individual. This protects ZK77's other players and the integrity of the platform as a whole.
• Contact Data: To send you account-related communications — deposit confirmations, withdrawal notifications, security alerts, and (with your consent) promotional offers. Your mobile number is also used for OTP verification to secure your account.
• Financial Data: To process deposits and withdrawals reliably and to meet anti-money-laundering and financial reporting obligations. ZK77 does not store full payment card numbers — card transactions are processed directly by our payment gateway partners.
• Betting Data: To settle bets correctly, calculate bonuses, manage your ZK77 VIP Club status, generate responsible gaming reports, and detect unusual patterns that may indicate problem gambling or fraudulent activity.
• Technical Data: To maintain platform security, detect and prevent unauthorised access and fraud, optimise platform performance for Pakistani mobile users, and troubleshoot technical issues.
• Communications Data: To resolve support queries and complaints, maintain records of agreements and decisions for dispute purposes, and improve the quality of ZK77's customer service.
• Marketing Preferences: To ensure ZK77 only sends marketing communications to players who have opted in, and to honour opt-out requests promptly and completely.

4 Legal Basis for Processing

ZK77 processes your personal data on the following legal grounds:

• Contract Performance: Processing your identity, contact, financial, and betting data is necessary to deliver the ZK77 service you signed up for. Without this data, we cannot operate your account, process your bets, or pay out your winnings.
• Legal Obligation: ZK77 is required by applicable laws to collect and retain certain data — including identity verification for anti-money-laundering purposes and transaction records for financial compliance. This processing is mandatory and cannot be opted out of.
• Legitimate Interests: ZK77 processes technical data and communications data on the basis of legitimate interests — specifically, the interests of maintaining platform security, preventing fraud, and improving the service for all Pakistani players.
• Consent: Marketing communications are sent only on the basis of your explicit consent. Responsible gaming monitoring beyond the basic legal minimum is also conducted with your awareness as a condition of using the platform.

5 Cookies & Tracking Technologies

ZK77 uses cookies and similar tracking technologies on its platform to enable core functionality and to improve your experience. Here is what we use and why:

• Essential Cookies: These are required for the ZK77 platform to function. They maintain your login session, remember your language preferences, and keep your bet slip intact while you browse markets. You cannot opt out of essential cookies without breaking the platform's core functionality.
• Analytics Cookies: ZK77 uses anonymised analytics data to understand how Pakistani players use the platform — which pages are visited most, where sessions drop off, and how long players spend in different sections. This information helps us improve the ZK77 experience. Analytics data is not linked to your individual account.
• Preference Cookies: These remember settings you have chosen — such as your preferred odds format or notification preferences — so you do not have to reset them every time you visit ZK77.
• Security Cookies: Short-lived cookies used to protect ZK77 sessions from cross-site request forgery and other security threats. These are purely technical and contain no personal information.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the ZK77 platform. ZK77 does not use third-party advertising cookies — we do not place tracking pixels or ad network cookies on our platform.

6 Third-Party Data Sharing

ZK77 does not sell your personal data to any third party. We share data only where it is strictly necessary and with parties who are contractually obligated to protect it. The following third-party categories may receive limited data from ZK77:

• Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, and card payment gateway partners receive the minimum data required to process your transactions — typically your account reference and transaction amount. These parties handle their own data in accordance with their own privacy policies and applicable financial regulations.
• Identity Verification Providers: When ZK77 requires KYC (Know Your Customer) verification, your identity documents may be processed by a specialist verification partner. This partner operates under strict data handling agreements and uses your data only for the verification purpose.
• Responsible Gaming Services: ZK77 may share anonymised, aggregated data with responsible gaming research organisations to contribute to industry-wide efforts to identify and reduce problem gambling. No personally identifiable information is shared in this context.
• Legal & Regulatory Authorities: ZK77 may disclose player data to law enforcement, regulatory bodies, or courts where required by applicable law or by a valid legal order. ZK77 will notify affected players of such disclosures where legally permitted to do so.
• Platform Infrastructure Providers: ZK77 uses cloud hosting and CDN services to operate its platform. These providers process technical data (IP addresses, access logs) as part of the service but are bound by data processing agreements and do not have access to betting or financial data.

7 Data Security

ZK77 takes data security seriously and has implemented layered technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse:

• SSL/TLS Encryption: All data transmitted between your device and ZK77's servers is encrypted using industry-standard SSL/TLS protocols. This applies to all platform pages — not just payment pages.
• Secure Data Storage: Player data is stored on secured servers with access controls limiting who within ZK77 can view sensitive information. Financial data is subject to additional access restrictions.
• Two-Factor Authentication: ZK77 supports OTP-based two-factor authentication for account login. We strongly recommend all Pakistani players activate this feature from their account security settings.
• Access Controls: ZK77 staff access to player data is role-based and limited to what each team genuinely needs to perform their function. Access logs are maintained and reviewed regularly.
• Incident Response: In the event of a data security incident that affects your personal data, ZK77 will notify affected players within 72 hours of becoming aware of the breach, and will take immediate steps to contain and remediate the incident.

While ZK77 takes all reasonable precautions, no online platform can guarantee absolute security. You play an important role in protecting your own data by keeping your ZK77 password strong and unique, not sharing it with anyone, and logging out of the platform when using shared devices.

8 Data Retention

ZK77 retains your personal data for as long as is necessary for the purposes described in this policy, or as required by applicable law. The following general retention periods apply:

• Account Data: Retained for the duration of your active ZK77 account plus a period of five years following account closure, to meet financial and legal compliance requirements.
• Transaction and Betting Records: Retained for a minimum of five years from the date of each transaction, as required for financial record-keeping and dispute resolution purposes.
• Identity Verification Documents: Retained for the period required by applicable anti-money-laundering regulations — typically five years from the date of verification or account closure, whichever is later.
• Support Communications: Retained for three years from the date of the last interaction, to enable ZK77 to reference previous correspondence in handling future queries or disputes.
• Technical Logs: IP access logs and session logs are retained for up to 12 months and then deleted or anonymised, unless a specific log is required in connection with an ongoing security investigation.
• Marketing Consent Records: Retained indefinitely as proof of consent, or for three years following withdrawal of consent, to demonstrate compliance with marketing regulations.

Once the applicable retention period has expired, ZK77 securely deletes or anonymises the relevant data in a way that ensures it cannot be reconstructed or linked back to you.

9 Your Data Rights

As a ZK77 player, you have the following rights in respect of your personal data. To exercise any of these rights, contact us at support@zk77.im with your account details and a description of your request. ZK77 will respond within 14 business days.

10 Marketing Communications

ZK77 sends promotional communications — including bonus offers, match-day promotions, and platform updates — only to players who have explicitly opted in to receive them at registration or through their account settings.

Marketing communications from ZK77 may be delivered via:

• SMS to your registered Pakistani mobile number
• Email to your registered address
• In-platform notifications within your ZK77 account

You can opt out of any or all of these channels at any time. Options include:

• Updating your communication preferences directly in your ZK77 account settings
• Using the unsubscribe link included in every ZK77 marketing email
• Texting STOP in reply to any ZK77 SMS
• Contacting ZK77 support at support@zk77.im

Opting out of marketing does not affect your ability to use ZK77. You will still receive essential account communications — such as deposit confirmations, withdrawal notifications, and security alerts — regardless of your marketing preferences, as these are necessary for the operation of your account.

11 Minors & Child Protection

ZK77 is strictly an adults-only platform. We do not knowingly collect or process personal data from individuals under the age of 18. If we discover that an account has been registered by a minor, we will close the account immediately, delete the associated personal data, and refund any deposited funds to the payment method used.

If you believe a minor in your household has registered or used a ZK77 account, please contact us immediately at support@zk77.im. We will act promptly and with full confidentiality.

ZK77 encourages parents and guardians to use parental control software to restrict access to online gambling platforms on devices used by minors. Our platform does not serve any content aimed at or appropriate for users under the age of 18.

12 Changes to This Policy

ZK77 reserves the right to update this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page and, where the changes are material, we will notify registered players via in-platform notification or email.

Your continued use of ZK77 after a policy update constitutes acceptance of the revised Privacy Policy. If you do not agree with the changes, you have the right to close your account and request deletion of your data — contact us at support@zk77.im if you wish to do so.

We recommend reviewing this Privacy Policy periodically — particularly if you are a regular ZK77 player — to stay informed about how your data is being handled. The most current version of this policy is always available at zk77.im/privacy-policy.

13 Contact Us About Your Data

If you have any questions, concerns, or requests relating to your personal data and ZK77's privacy practices, please get in touch. Our team is available 24/7 and will treat all data-related enquiries with full confidentiality.